AI & Applied Intelligence Experience
A concise, high-credibility overview of why teams hire me for ChatGPT and applied AI development.
"Reid has a superpower: making deeply technical topics simple and compelling."
- Led AI-driven product innovation at Salesforce and Microsoft, shaping developer and platform strategy for emerging technologies.
- Holder of a U.S. patent in AI-driven robotic fleet management, combining computer vision, sensor fusion, and intelligent coordination.
- Built and deployed numerous ChatGPT-based applications, including workflow automation, content generation, and decision-support systems.
- Hands-on expertise with all major AI coding assistants — ChatGPT, GitHub Copilot, Cursor, and v0.dev — to accelerate real-world app development.
- Developed AI-enabled web apps and business simulations that integrate OpenAI APIs, Supabase, and Microsoft Graph to deliver adaptive, intelligent user experiences.
Latest from the Blog
Vercel AI Gateway: Convenient Until You Need to Debug
November 2, 2025
The Vercel AI Gateway provides unified access to AI providers with pass-through pricing. But when debugging image handling issues while switching from OpenAI to Anthropic, the abstraction layer made troubleshooting harder. Sometimes clarity beats convenience.
Read moreManaging Image Uploads to Claude Sonnet: Solving the 5 MB Limit
November 2, 2025
How to handle image uploads to Claude Sonnet's API: solving the 5 MB limit with image resizing to 1568 pixels and proper EXIF orientation handling for mobile devices. Built while developing food tracking for zurzai.com.
Read moreAI Headshot Generators: What We Owe Humans vs What We Owe Platforms
November 1, 2025
Lessons from building a $350K AI headshot business: What do we owe large faceless corporations like Reddit and Google versus what do we owe our fellow humans using those platforms? The tactics that built Multiverse AI force us to confront that tension.
Read moreSwitching zurzai.com to Claude API: 3-4x Faster Performance
October 28, 2025
How switching zurzai.com from OpenAI API to Claude API delivered dramatically faster responses for complex health tracking queries. The Claude API is 3 to 4 times as fast, especially for complex queries analyzing multiple dimensions of health data.
Read moreChatGPT5 vs Claude Sonnet 4.5 for Arduino Uno Development
October 25, 2025
When it comes to embedded development for the Arduino Uno, not all AI coding assistants are created equal. I recently put OpenAI's ChatGPT5 and Anthropic's Claude Sonnet 4.5 head-to-head on several Arduino projects. Short version: Claude is the clear winner when it comes to embedded development.
Read moreZurzai Chat: 30/60-Day Analysis + Progress Modal
October 24, 2025
Updates to Zurzai.com — you can now run long-range chat analyses with 30 or 60 days of data, and there's a new progress modal so you know what's happening during heavier requests.
Read moreAI Transformation Workshops for Leaders
AI Transformation Consulting
Most leadership teams aren't ready. AI is changing everything. Help your executive team lead the AI shift with hands-on transformation, shared understanding, and real capability building—not just tools.
The AI readiness gap is real.
While disruption accelerates across industries, executive teams struggle with tech hype, vendor pressure, and unclear starting points.
- Tech Hype Overwhelms — Endless announcements make it hard to find signal.
- Vendor Pressure Obscures — Misaligned investments and wasted resources.
- Teams Don't Know Where to Begin — Lack of shared understanding and skills.
We help executive teams lead the AI shift.
A focused engagement for 5–8 person leadership teams that builds alignment, understanding, and momentum through hands-on experience.
What You'll Achieve: Executive alignment on AI strategy, real skills and hands-on experience, a clear path forward with actionable steps, and shared language and understanding.
Investment: Workshops start at $10,000. Designed for leadership teams of 5–8 people at $5–50M companies.
Led by Reid Carlberg
- 20+ years in Software, Product, and Go-to-Market leadership
- Product and GTM leadership at Salesforce and Microsoft
- Named inventor on patents in learning, gamification, machine learning and robotics
- Lifelong entrepreneur; public speaker, platform builder, team leader
"I translate AI into business impact—and I've been on both sides of the table."
What Leaders Say
"Reid has a superpower: making deeply technical topics simple and compelling. It's key to driving big change."
— Z.R., PGPM, Microsoft
"One of the most innovative and forward-thinking product leaders I've ever worked with. Reid's ability to inspire and lead is unmatched."
— S.B., CVP, Microsoft | SVP, Salesforce
"Reid is incredibly collaborative, a phenomenal communicator and ultimately leads with innovative thinking, compassion, and fun."
— S.C., SVP, Salesforce
Let's move from talk to action. Engagements available now for $5–50M leadership teams. Start with a conversation → lock in dates → begin the work.